Below is a link to a well done commercial by PEPSI, ... a real tear jerker.
Read this before watching it:
"In China, apart from typical rituals like fireworks, dumplings and red packets, the most significat ritual during CNY (Chinese New Year) is also the simplest ... going home."
"Traditionally, more than 1.3 billion Chinese would go home for CNY, at any cost. The key motivation is simply to reunite with parents, families and friends. However, a recent disconcerting trend for youth is that they no longer want to go home. A survey showed that around 70 percent of Chinese youth expressed hesitation toward going home."
"In just two weeks the mini-movie has become China's No. 1 online video, obtaining a historical high viewership of more than 100 million views. In addition, the campaign also received endorsement from the Chinese government. The China Association of Social Workers praised the campaign for its meaningful social impact."
"Okay ... it's a PepsiCo commercial but the story is a good one. I hope you find the time to view it."
(Password=gy1)
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